April Appling
April Appling, Vice President, Corporate Communications and Events, has over 20 years of industry experience and leadership in marketing, communications, sales and customer experience. She joined Acuity in 2002 and currently leads the Company’s efforts to shape the corporate narrative, enhance the corporate brand and protect the Company’s reputation. Her strategic approach to communications is fostering a culture of transparency, consistency and engagement. Throughout her career at Acuity, she has spearheaded successful campaigns and events, significantly raising the Company’s profile and strengthening stakeholder and customer relationships. Her talent for messaging and meaningful engagement showcases her industry insight and commitment to the Company’s values and goals. Before leading the corporate communication organization, April founded the sales channel effectiveness function to optimize global sales strategies, operational efficiency, and organizational cohesion. She also directed the channel enablement and digital marketing organizations, improving how Acuity communicates through digital platforms and customer engagements. April serves on the board of the Besal Fund and is a member of Acuity’s ESG, Inclusion and Belonging, and Agency Councils. She holds a BBA in International Business and Marketing from The University of Georgia.